Latin America ranked third in terms of year-over-year growth of TikTok MAU, placing behind the Asia Pacific and Middle East & North Africa, whose TikTok audience growth was in the triple digits.Īfter an initial boom in 2020, TikTok downloads have slowed worldwide during 2021.
Around 30 percent of the internet users in Mexico and Brazil used the app, a number expected to increase to 40 percent by 2025.Īs of the third quarter of 2021, the number of monthly active TikTok users in Latin America increased by 91.2 percent year-over-year. In 2022, Brazil and Mexico were among TikTok’s biggest markets, with 73.58 million and 50.52 million users each, and 124.1 million combined.
TikTok’s app performance in Latin America
